Please, watch this video that will tell you everything about Cathy Telle.
This is a simple story that starts every morning, the story of dedication and commitment to our common goal. We make jokes together, we have doughnuts with a latte in a coffee shop across the road, we dream and we make dresses, which, we believe, can change the world. The dresses are a beginning for a new family, children, common trips, orange juice in the kitchen, and love which runs through all these small but very important things.
When the brides promise to keep our dresses for their daughters everyone of us feels that we did everything right and this is the biggest compliment one can get.
In this video we want to show you how very careful and meticulous we are about every single dress we make. For the dress in the video, we use embroidery as the main decorative component. This allows us to materialize different ideas and even to transfer a freehand pattern on a dress. We carefully adjust the pattern, so it does not get damaged when cutting and shaping a dress and looks complete. This kind of wedding dress is unique.
Every dress starts with a sketch of a silhouette, all the details, and an embroidery pattern. Then we make a test dress on which we hand draw the embroidery pattern, estimate preshrink (when threads tighten the fabric), make all necessary corrections, and create a perfect fit. After this work is done the test dress is taken to pieces and transferred on paper patterns, where we make the final corrections and embroidery marking. The next step is to digitalize the paper patterns and hand-drawn embroidery with every little detail and pass it on to the department where with the help of our experts the fabric is turned in the right direction, helping the machine to create a thread pattern.
From that department we get a roll of embroidered fabric with its backside to be smoothed out by cutting every sticking out the thread and not to damage the embroidery piece – this is the most meticulous and time-consuming handwork.
Dress assembling along with the embroidery piece is the most complicated part as the embroidery pattern must match the pieces of the pattern perfectly and the seam allowance must be absolutely precise. All seams on our dresses are closed to make the backside look aesthetically beautiful – we do care about the moment when the dress is going to be buttoned on the bride. Every handmade button is camera-friendly.
When all parts of the dress are sewed together we start a hand decoration process. We cut out small fabric petals and sew them and crystals on the dress. We use olive, coffee, and nude tones for the petals, so the pattern would shine and glitter like fish scales.
We need about four months to create one dress with so many complicated, sometimes not so obvious at first sight but very important details, which, we know, create a magical feeling.
Enjoy the video!